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You can love a bad movie and hate a masterpiece

Key takeaways

Personal enjoyment and artistic quality are different things. Understanding the distinction makes you a better viewer and helps recommendation systems work better for you.

Austin Burke
By Austin Burke
··Updated ·6 min read
Split screen showing critical review scores vs audience reactions
Split screen showing critical review scores vs audience reactions

I have a confession. There's a movie I genuinely love that I would never call good.

It has wooden acting. The plot makes no sense. The dialogue is laughable. Professional critics demolished it. Audiences largely ignored it. On any reasonable measure of filmmaking craft, it fails.

And I've watched it at least fifteen times.

This isn't a contradiction. It's the difference between two questions that often get conflated: "Did I enjoy this?" and "Is this well-made?"

Evidence note: there is no universal, objective public metric for "artistic quality." The split in this article is a practical viewing framework, not a formal taxonomy.

The rating problem

Most movie ratings don't distinguish between these questions.

When you give something four stars, what are you measuring? Your personal enjoyment? Your assessment of its technical quality? Its cultural importance? How it compares to other films in its genre? Some combination?

Different people answer this differently, even when using the same scale. And that creates problems.

Your friend raves about a film. You watch it expecting brilliance. It's fine, you guess, but you're confused about the enthusiasm. Your friend was rating personal enjoyment while you were evaluating craft. You liked it the same amount. You just weren't measuring the same thing.

Recommendation algorithms inherit this confusion. They learn from ratings without knowing what those ratings actually represent. Someone who rates intellectually stimulating films highly (regardless of enjoyment) trains the algorithm differently than someone who rates purely on "did I have a good time."

Two separate judgments

Let's pull these apart.

Personal enjoyment is subjective, contextual, and legitimate on its own terms. Did this movie give you pleasure, comfort, excitement, or emotional release? Were you glad you spent time with it? Would you watch it again?

This judgment is about you. Your tastes. Your mood. Your history. Your needs at that specific moment.

Artistic quality attempts objectivity. Did this movie demonstrate craft in its cinematography, writing, direction, performances, editing, sound design? Did it achieve what it was trying to achieve? Did it contribute something meaningful to the medium?

This judgment is about the film. Its construction. Its intentions. Its execution.

You can have any combination of these responses:

Enjoyed It?Think It's Good?Example
YesYesA film you love that's also critically acclaimed
YesNoA guilty pleasure you'd never recommend as "great cinema"
NoYesA film you respect but wouldn't choose to rewatch
NoNoA film that failed on every level

All four responses are valid. All four contain useful information. Problems arise only when we pretend these categories are identical.

The guilt around "guilty pleasures"

The phrase itself reveals the problem. Why should pleasure require guilt?

If you enjoy a film that isn't considered prestigious or well-crafted, that enjoyment is real. It's not delusional. The movie gave you something. That has value regardless of what critics think.

The guilt comes from conflating the two judgments. We feel embarrassed enjoying "bad" movies because we've internalized the idea that enjoyment should track with quality. If I like this, and it's not good, what does that say about me?

Nothing, actually. It says the movie succeeded at something despite failing at other things. Maybe it has charismatic actors you love watching regardless of material. Maybe its failures are entertaining in themselves. Maybe it hits a very specific emotional note that polished films don't.

Enjoyment doesn't need justification.

The snobbery of "objectively good"

The reverse problem: dismissing films as "bad" because you didn't personally connect with them.

This happens frequently with slow-paced films, foreign films, older films, or anything requiring patience that the viewer doesn't feel like extending. "This is boring" becomes "this is bad" without examination.

Sometimes boring is bad. Pacing that serves no purpose is a craft failure. But sometimes boring (to you, in this moment) is just slow, and slow is a deliberate artistic choice achieving specific effects for audiences willing to meet it there.

The film you found tedious might be profound to someone else. Not because they're smarter or more cultured, but because their sensibilities align with what that film offers.

Neither response is wrong. They're just different.

Why this matters for recommendations

When you rate movies, you're communicating something to an algorithm (or a friend, or yourself for future reference).

If you rate purely on enjoyment, recommendations will optimize for fun. You'll get more entertaining movies that might not expand your horizons.

If you rate purely on quality assessment, recommendations will optimize for prestige. You'll get acclaimed films you might admire but not enjoy.

Neither approach is wrong. But knowing which you're doing helps.

Some platforms try to capture both. Letterboxd separates star ratings from the "liked" heart. IMDb also documents that its public score is a weighted aggregate of votes, not a pure measure of any one intent (enjoyment, craft, or anything else).

The clearer you are about what you're measuring, the more useful your ratings become.

Screenshot mockup of rating interface showing separate quality and enjoyment scales
Illustration

A framework for thinking about films

Try answering both questions explicitly after watching something.

Did I enjoy watching this? Trust your gut. No justification required. A simple yes or no with intensity.

Do I think this is well-made? Consider the craft. Would you hold it up as an example of good filmmaking to someone learning about movies?

Then notice the relationship between your answers. If they match, straightforward. If they don't, interesting.

The mismatch cases teach you about yourself. What do you value that the film world doesn't necessarily reward? What does the film world value that doesn't move you personally?

Neither needs to change. But understanding the gap makes you more articulate about why you respond to movies the way you do.

Defending your tastes vs. defending the film

Here's a useful distinction when discussing movies with others.

You can defend your enjoyment without defending the film's quality. "I know it's not well-written, but I find it really comforting" is a perfectly coherent position. You're not claiming the movie is secretly brilliant. You're claiming it works for you despite its flaws.

Similarly, you can critique a film's quality while acknowledging others' enjoyment. "The pacing was really uneven" doesn't mean "you're wrong to like it." Technical assessment and personal response can coexist.

Arguments about movies often collapse these levels. One person criticizes craft while another defends enjoyment. They're not actually disagreeing. They're discussing different things.

What movies do you love that you wouldn't call good?

I asked this in a movie group chat once and got a flood of responses. People shared their embarrassing favorites with a mixture of defensiveness and relief.

Fast food action movies. Sappy romance films. Mediocre comedies that nonetheless make them laugh every time. Childhood favorites that don't hold up but still feel like home.

None of these people were ashamed of their taste, exactly. They just needed language for separating "I love this" from "this is good."

A note format that actually helps

After your next movie, write just two lines:

  • "Enjoyment: 4/5 because it was exactly the energy I wanted tonight."
  • "Craft: 2/5 because the dialogue and pacing were rough."

That tiny split gives better signal than one blended star rating, both for your own memory and for future recommendations.


Good recommendations require honest input. When you rate movies with us, we're trying to understand what you actually enjoy, not what you think you should enjoy.

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